Formulating for the Fiber Boom

Fibermaxxing…it’s the latest dietary social media trend. On platforms like TikTok and Instagram, #fibermaxxing basically promotes the practice of eating meals that help people meet or exceed their daily fiber intake recommendations. Videos with the hashtag generally feature people making and eating meals full of fiber-rich foods.^1,2 This is indicative of the rising popularity of dietary fiber.

Two in five U.S. consumers are highly interested in fiber ingredients, with fiber ranking as the #2 functional ingredient for interest and acceptance.³
Older generations care more about fiber, while younger generations show greater interest in prebiotics.³
Fiber claims are common while prebiotic claims are on the rise.³

63% of consumers are adding fiber to their diets through food.⁴

56% of global consumers and 52% of U.S. consumers are showing interest in prebiotics.⁵

The Fuel Behind Fiber and Prebiotics

With wellness top of mind, many consumers are recognizing the important role fiber and prebiotics play in their overall health.

What’s driving consumer interest?⁴

72% of consumers want prebiotics to improve overall gut health.
70% seek digestive health support.
53% are looking for help supporting metabolism and weight management.
51% want prebiotics that promote the growth of beneficial gut bacteria.
48% want to enhance immune function.
42% are looking to reduce hunger and improve satiety.

The Fiber that Fits

Fibersol^® is a prebiotic dietary fiber that not only fits these interests but also has over 30 years of extensive clinical research supporting its health benefits and claims.

Gut Health and Digestive Support
At 4-8 g per day (for 2 weeks), Fibersol^®:

Helps support/maintain intestinal regularity
Helps relieve occasional constipation
May support gut health
Improves stool consistency

Prebiotic Benefits
At 3.25g per serving, Fibersol^®:

Enables “Prebiotic Fiber” claim on products

At 3.75g per serving (4x per day), Fibersol^®:

May help nourish the intestinal flora and maintain a healthy intestinal tract environment*
Is a clinically studied, well-tolerated prebiotic

*For a total of 15g per day over 3 weeks

Promotes Growth of Beneficial Bacteria
Prebiotic fiber is also associated with a healthy gut microbiome and the holistic health benefits that accompany it. Prebiotic fiber can help promote beneficial microbes in the gut microbiome, which is necessary for overall functioning of the immune system.

Clinical studies show that 6g of Fibersol^® per serving* may help nourish the intestinal flora and maintain a healthy intestinal tract environment.

*6g/serving is based on data showing 25g/day, which is allowed to be divided into 4 daily servings.

Weight Management and Satiety
Fibersol^® is important for weight management for its satiety and natural GLP-1 support benefits.

10g of Fibersol^® with a meal may:

Increase (appetite-regulating hormone) GLP-1 as part of a normal physiological response in healthy individuals

Get your fiber and prebiotic applications to market faster with claim-ready Fibersol^® prebiotic dietary fiber.

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