Fiber in Every Gummy Bite
Modern consumers are taking charge of their health and looking for products that support these goals. This shift can be seen in the projected growth of the Vitamin, Mineral & Supplement (VMS) market, which Mintel forecasts at a rate of 9% or $41.1 billion by 2029. Beyond health maintenance and immune-boosting power, consumers are looking to VMS to improve sleep, enhance energy and for beauty-from-within health. Consumers of all ages are seeking VMS solutions that incorporate easily into their daily lives—with 41% of consumers now citing gummies as their preferred VMS format.
Gummies have grown in popularity in both the confectionery and nutritional supplement markets. As a candy, their chewy texture, vibrant colors and fun flavors appeal to consumers of all ages. As a dietary supplement, gummies provide a convenient and simple way for consumers to avoid pills and still get the nutrients they desire.
Fiber-filled Gummies
Whether you’re formulating a gummy candy or supplement, fiber can help your product stand out in a crowded market by addressing today’s consumer trends.
- Confectionery: Consumers are looking to reduce sugar intake in their diets. Fiber makes it possible to create reduced-sugar gummies that still satisfy a sweet craving, but with less sugar.
66% of Americans reported trying to limit their sugar consumption in 2024.1
- Dietary supplements: Fiber is trending, and consumers are recognizing that they are falling short in their recommended dietary fiber intake. Adding fiber to gummies is a convenient and fun way to increase fiber consumption.
39% of consumers express interest in fiber as a better-for-you ingredient.2
Fibersol®: Not all Fibers are the Same
By using Fibersol® in gummies, formulators can trust that they are using a well-tolerated prebiotic soluble fiber backed by over 30 years of clinical research.
Not only is Fibersol® a source of dietary fiber in gummies, but it also provides unique, proven wellness benefits:
- Prebiotic - At 15g per day (3.75g of Fibersol®-2 4x per day), Fibersol®:
- May help nourish the intestinal flora and maintain a healthy intestinal tract environment*
- Supports front-of-pack claims “Contains/ provides prebiotic fiber” on products with 3.25+g Fibersol®**
- Supports “Well-tolerated prebiotic” on applicable products
- Digestive health - At 4-8g per day (for 2 weeks), Fibersol®:
- Helps support/maintain intestinal regularity
- Helps relive occasional constipation
- May support gut health
- Improves stool consistency
Fibersol® in Gummy Formulations
Reducing sugar in gummies not only affects sweetness, but functional properties like gelling, water binding and stability. Fibersol®’s unique functional benefits make it easier to create reduced sugar gummies that deliver desired fiber, taste and texture.
- Sugar Reduction
- Because it contains very few simple sugars, Fibersol® can help support label claims of low sugar and no sugar added
- At least 30% sugar reduction can be achieved in gummies with Fibersol®
- Fibersol® can mask bitterness, balance the flavor profile and improve mouthfeel when sweeteners are used to reduce sugar
- High solubility and quick dispersion with similar clarity and texture to full-sugar gummies
- Adds minimal viscosity
- Tasteless, odorless
- Maintains appealing texture, mouthfeel and chewiness of gummies
- Works well with various gelling agents (hydrocolloids) like gelatin, starch and pectin
Discover how Fibersol® can help you create the perfect gummy.
Sources:
1International Food Information Council. 2024 Food & Health Survey. June 20, 2024. https://foodinsight.org/2024-food-health-survey
2Kantar Profiles/Mintel. August 2023
