Fiber in Every Gummy Bite
Modern consumers are taking charge of their health and looking for products that support these goals. This shift can be seen in the projected growth of the Vitamin, Mineral & Supplement (VMS) market, which Mintel forecasts at a rate of 9% or $41.1 billion by 2029. Beyond health maintenance and immune-boosting power, consumers are looking to VMS to improve sleep, enhance energy and for beauty-from-within health. Consumers of all ages are seeking VMS solutions that incorporate easily into their daily lives—with 41% of consumers now citing gummies as their preferred VMS format.
