Smarter Snacking with Fiber
Snacking continues to be popular, whether it’s to satisfy sweet or salty cravings, hold off hunger or replace a meal.
The overall U.S. snack market—including salty snacks, frozen snacks and bars—represents a market worth well over $40 billion, with continued growth expected across all major segments.1
Within the snack market, better-for-you snacking is increasing. Several factors are driving this behavior:
- Blurred lines between meals and snacks
- Consumer demand for healthier options
- Snacking frequency
- Snacking to fill nutritional gaps throughout the day
39% of salty snack consumers say having healthier salty snack options would prompt them to purchase more.2
73% of people snack at least once a day. 22% of people are snacking 3+ times a day.3
Fiber-forward Snacking
Fiber is the perfect fit for better-for-you snacks. In fact, when choosing a healthy snack, 29.9% of consumers look for fiber content.3 Consumers understand that fiber has digestive, cardiovascular and weight management benefits.
Today’s popular snacks include salty snacks, chips, crackers, bars and trail mixes—all of which fiber can help fortify.
- Salty snacks
- 35% of consumers would be interested in trying salty snacks that are high in fiber as a better-for-you concept.4
- Launches of salty snacks with "high fiber" or "added fiber" claims have grown by 7% globally over the past three years.4
- Bars
- In the context of snack, nutrition and performance bars, 30.85% of adults consider high fiber an important attribute when choosing a bar for themselves or other adults in the household.5
- Fiber-forward bars are being rebranded to appeal to modern health trends, including weight management and metabolic health. Prebiotic fiber, in particular, is highlighted for its role in promoting satiety, aiding weight loss and supporting gut health.6
Fibersol® for Snacking Well
Fibersol® is a premier line of soluble prebiotic fibers offering developers and formulators a wide range of solutions for tasty, fiber-full, well-tolerated snacks with scientifically backed physiological benefits.
- Prebiotic - At 15g per day (3.75g of Fibersol®-2 4x per day), Fibersol®:
- May help nourish the intestinal flora and maintain a healthy intestinal tract environment*
- Supports front-of-pack claims “Contains/ provides prebiotic fiber” on products with 3.25+g Fibersol®**
- Supports “Well-tolerated prebiotic” on applicable products
- Satiety - At 10g with a meal, Fibersol®:
- May delay hunger and stimulate appetite regulating hormones
- May delay hunger and stimulate appetite regulating hormones GLP-1
and PYY - May increase satiety perception
- May increase appetite regulating hormone GLP-1 when consumed at 10g with a meal in healthy individuals
- Digestive health - At 4-8g per day (for 2 weeks), Fibersol®:
- Helps support/maintain intestinal regularity
- Helps relive occasional constipation
- May support gut health
- Improves stool consistency
Formulating Better-for-You Snacks with Fibersol®
Fibersol® brings functional benefits to healthy snack formulations:
- Sugar reduction:
- Fibersol® can help support label claims of low sugar and no sugar added
- Where sweeteners are used to reduce sugar, Fibersol® helps deliver on taste and texture because it helps mask bitterness, balance the flavor profile and improve mouthfeel
- Tasteless and odorless
- Adds minimal viscosity
- Excellent binding properties
Give consumers fiber to snack on with Fibersol®.
Case Studies
Blueberry Acai Muffin & Ancient Grain Streusel
Power Packed Apple Cinnamon Bites
Better than Ever Dried Cherries
Savory Hatch Green Chile Clusters
Sources:
1Mintel Leap
2Kantar Profiles/Mintel, Dec 2023
3Mintel. 2024. Better For You Snacking – US – 2024
4Mintel. 2025. Trending Flavors and Ingredients in Salty Snacks – US- 2025
5Kantar Profiles/Mintel. Oct 2023
6Mintel. 2025. Snack, Nutrition and Performance Bars – US – 2025
*For a total of 15g per day over 3 weeks
**2.8g fiber from Fibersol®, corresponding to 10% DV for fiber
