Fibersol blog post lifestyle

Fiber that Fits Today’s Health-Focused Lifestyles

Around half of consumers report they are following a diet or eating pattern, a figure that has stayed fairly steady through the years. The biggest motivation for these dietary choices is to feel better and have more energy.1 Popular consumer lifestyle eating habits include:

  • Reduced sugar
  • Gut/digestive health
  • Satiety/GLP-1 focused
  • Plant-based eating
  • Clean eating

Dietary fiber has a nutritional role in each of these eating lifestyles.


Reduced Sugar

More Americans reported trying to limit their sugar consumption in 2024 (66%) than in 2023 (61%).1 According to the 2024 International Food Information Council (IFIC) Food and Health Survey, 3 in 10 reported trying to limit or avoid both added sugars and sugars that are naturally present in foods. The main reason consumers are limiting their sugar consumption is to improve their diet in general, followed by avoiding gaining weight and preventing a future health condition.

  • Fiber can be used in reduced-sugar formulations.
  • Fiber helps reduce sugar content and add back mouthfeel, bulk or texture.



Gut and Digestive Health

Gut health: “Flourish from Within” is one of Innova Market Insight’s top trends of 2025.2 This highlights the growing awareness of the microbiome, creating space for ingredients like fiber. Product launches with digestive health claims have increased by 8% in the past year, indicating strong demand.

  • Fiber as a prebiotic for gut and digestive health benefits the gut microbiome.



GLP-1 Friendly and Satiety-Focused Eating

15% of U.S. consumers currently manage their weight with GLP-1 medications, and 21% are interested in doing so.3

  • Fiber is a necessary ingredient for supporting GLP-1 consumers as it is a nutrient of concern as well as for its satiety and natural GLP-1 support benefits.



Plant-Based Eating

Data from Mintel Global New Products Database highlights that the number of new packaged consumer goods launched with a plant-based claim has increased by 302% between 2018 and 2022. Mintel analysts forecast that the market could grow to $160 billion by 2030.4

  • Dietary fiber adds nutrition and function to plant-based foods.
52% of consumers believe that plant-based dishes are healthier than meat-based dishes.5



Clean Eating

30% of global food and beverage launches featured a clean label claim in the past year. No additives or preservatives lead with 14% penetration, followed by ethical-environment, organic, natural and GMO-free claims.6

Clean label trends show that plant ingredients are becoming an important part of clean label formulations, offering nutrient-rich and natural alternatives. More than 1 in 3 consumers are willing to opt for new or novel ingredients for a more natural product.

  • Fiber is a clean label ingredient as well as a sought-after nutrient.



Formulate with Fibersol®

Fibersol® is a prebiotic dietary fiber that easily aligns with all of these healthy eating lifestyles. Not only is Fibersol® backed by 30+ years of clinical studies, it can easily be added to many applications for its nutritional and functional benefits.

Gut and Digestive Health
At 4-8 g per day (for 2 weeks), Fibersol®:

  • Helps support/maintain intestinal regularity
  • Helps relieve occasional constipation
  • May support gut health
  • Improves stool consistency

Prebiotic Benefits
At 3.25g per serving, Fibersol®:

  • Enables “Prebiotic Fiber” claim on products

At 3.75g per serving (4x per day), Fibersol®:

  • May help nourish the intestinal flora and maintain a healthy intestinal tract environment*
  • Is a clinically studied, well-tolerated prebiotic

*For a total of 15g per day over 3 weeks

Clinical studies show that 6g of Fibersol® per serving* may help nourish the intestinal flora and maintain a healthy intestinal tract environment.

*6g/serving is based on data showing 25g/day, which is allowed to be divided into 4 daily servings.

Satiety
10g of Fibersol® with a meal may:

  • Increase (appetite-regulating hormone) GLP-1 as part of a normal physiological response in healthy individuals

Functional Benefits
Fibersol® adds dietary fiber to formulations with little to no impact on taste or texture and can be used in reduced sugar applications.

  • Sugar reduction: Fibersol® itself is low in sugar. Because it contains very few simple sugars, Fibersol® can help support label claims of: low sugar and no sugar added.
  • Tasteless and odorless
  • Adds minimal viscosity
  • Heat and pH stability
  • Excellent binding properties

Fibersol® is a clean label, plant-based prebiotic dietary fiber that fits today’s healthy eating lifestyles.

Sources:
1 International Food Information Council. 2024 IFIC Food and Health Survey.
2 Innova Market Insights. Global Food Trends 2025.
3 Mintel. 2024. Weight Management Trends – US, 2024.
4 Mintel. 2025. Emerging Trends in the Plant-Based Industry.
5 Plant Based Foods Association
6 Innova Market Insights. 2025. Global Clean Label Trends.

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