Fiber for Consumers
Dietary Fiber is Significantly Lacking in Our Diets
The Current Daily Reference Value (DRV) for total dietary fiber is 28g per day (typical 2,000 calorie per day diet). The American Dietary Guidelines 2010 states, “Choose foods that provide more potassium, dietary fiber, calcium, and vitamin D, which are nutrients of concern in American diets.” In the U.S., more than 75 percent of adults do not meet the DRV for dietary fiber. In fact, on average, they consume less than 50 percent!
According to the International Food Information Council’s (IFIC) 2017 Food & Health Survey: “A Healthy Perspective: Understanding American Food Values”, most American consumers define a healthy food as “high in healthy components and nutrients.” High on that list? Fiber. More than 80% of respondents cited fiber as a healthy ingredient, second only to Vitamin D. And, as it has for the past five years of the survey, taste reigns supreme as the driver of consumer food and beverage purchasing decisions. So providing consumers a way to add more fiber to current diets yet retain full sensory appeal of the foods they eat is critical. Turn to Fibersol for solutions.