Answer the Call for Fiber-Forward Nutrition
Dietary fiber is top-of-mind for consumers seeking positive nutrition even though many fail to reach the recommended level of fiber in their diet.
What consumers believe about fiber
Nearly 80% of consumers believe that fiber is important to their diet.1
Fiber is the top ingredient consumers seek.1
Nearly 2/3 of consumers say they are adding or increasing fiber in their diet, a 6% increase in recent years.2
The desire for fiber is present on 22% of ALL eating and drinking occasions.1
Consumers find these fiber benefits
most important to them:1
Healthy digestion 56%
Weight Management 37%
Suppresses Appetite 35%
Delays hunger 35%
Lowers cholesterol 32%
Regulates blood sugar 31%
Prevents heart disease 31%
Different generations require different approaches to fiber positioning
Today’s Fiber Gap
It can be a challenge to achieve the daily recommended value of fiber by consuming naturally high in fiber foods alone.
Current Daily Value (DV) for total dietary fiber:
28g per day (for typical 2,000 calorie per day diet)
There’s a fiber gap for consumers between adequate intake and actual intake, and as
"...surveys indicate that only about 5% of the population meets recommendations, and inadequate intakes have been called a public health concern."3
Beyond healthy digestion, today’s consumers also care about holistic gut health due to the gut microbiome’s connection to overall wellbeing.
Fibersol® helps you meet two distinct consumer demands, with these benefits: healthy digestion and gut microflora support.Learn More
Satiety means more to today’s consumers, prompted by everything from weight management efforts to holistic health concerns.
Fibersol® helps keep hunger at bay in foods—as well as beverages, where it can typically be difficult to deliver fiber.Learn More
Consumers are choosing wholesome foods in an effort to support their immune system and promote a better lifestyle, while avoiding specific health conditions.
- is a prebiotic clinically shown to improve gut health, which plays an important role in immune function
- helps maintain a healthy gut, where 70% of our immune system resides
- is a prebiotic clinically shown to support gut health, which contributes to a healthy immune system
Consumers are on the lookout for "added sugars" on nutrition labels and want to see positive nutrition in sugar-reduced products.
Fibersol® helps support reduced-sugar formulation with an added nutritional boost of dietary fiber and corresponding ‘excellent source’ and ‘good source’ claims.
WHERE SWEETENERS ARE USED TO REDUCE SUGAR, FIBERSOL® CAN HELP:
- Mask bitterness
- Balance the flavor profile
- Improve mouthfeel
Not all fiber is created equal!
Backed by over 30 years of extensive clinical research, and proven well tolerated as high as 68 grams per day, Fibersol® does it all, with:
- Nutrition included in the FDA’s definition of dietary fiber
- Repeat purchase opportunities, with over 4x the tolerance of inulin
- Easy formulating, with clean taste and negligible impact on texture