Answer the Call for Fiber-Forward Nutrition
Dietary fiber is top-of-mind for consumers seeking positive nutrition even though many fail to reach the recommended level of fiber in their diet.
What consumers believe about fiber
Nearly 80% of consumers believe that fiber is important to their diet.1
Fiber is the top ingredient consumers seek.1
Nearly 2/3 of consumers say they are adding or increasing fiber in their diet, a 6% increase in recent years.2
The desire for fiber is present on 22% of ALL eating and drinking occasions.1
Consumers find these fiber benefits
most important to them:1
Healthy digestion 56%
Satiety 42%
Weight Management 37%
Suppresses Appetite 35%
Delays hunger 35%
Lowers cholesterol 32%
Regulates blood sugar 31%
Prevents heart disease 31%
Different generations require different approaches to fiber positioning
Today’s Fiber Gap
It can be a challenge to achieve the daily recommended value of fiber by consuming naturally high in fiber foods alone.
Current Daily Value (DV) for total dietary fiber:
28g per day (for typical 2,000 calorie per day diet)
There’s a fiber gap for consumers between adequate intake and actual intake, and as
"...surveys indicate that only about 5% of the population meets recommendations, and inadequate intakes have been called a public health concern."3
Fiber &
Digestive Health
Beyond healthy digestion, today’s consumers also care about holistic gut health due to the gut microbiome’s connection to overall wellbeing.
Fibersol® helps you meet two distinct consumer demands, with these benefits: healthy digestion and gut microflora support.
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Fiber &
Satiety
Satiety means more to today’s consumers, prompted by everything from weight management efforts to holistic health concerns.
Fibersol® helps keep hunger at bay in foods—as well as beverages, where it can typically be difficult to deliver fiber.
Learn MoreFiber &
Proactive Health
Consumers are choosing wholesome foods in an effort to support their immune system and promote a better lifestyle, while avoiding specific health conditions.
FIBERSOL®
- is a prebiotic clinically shown to improve gut health, which plays an important role in immune function
- helps maintain a healthy gut, where 70% of our immune system resides
- is a prebiotic clinically shown to support gut health, which contributes to a healthy immune system
Fiber &
Sugar Reduction
Consumers are on the lookout for "added sugars" on nutrition labels and want to see positive nutrition in sugar-reduced products.
Fibersol® helps support reduced-sugar formulation with an added nutritional boost of dietary fiber and corresponding ‘excellent source’ and ‘good source’ claims.
WHERE SWEETENERS ARE USED TO REDUCE SUGAR, FIBERSOL® CAN HELP:
- Mask bitterness
- Balance the flavor profile
- Improve mouthfeel
Not all fiber is created equal!
Backed by over 30 years of extensive clinical research, and proven well tolerated as high as 68 grams per day, Fibersol® does it all, with:
- Nutrition included in the FDA’s definition of dietary fiber
- Repeat purchase opportunities, with over 4x the tolerance of inulin
- Easy formulating, with clean taste and negligible impact on texture