Fiber for Consumers
Dietary Fiber is Significantly Lacking in Our Diets
The Current Daily Reference Value (DRV) for total dietary fiber is 25g per day (typical 2,000 calorie per day diet). The American Dietary Guidelines 2010 states, “Choose foods that provide more potassium, dietary fiber, calcium, and vitamin D, which are nutrients of concern in American diets.” In the U.S., more than 75 percent of adults do not meet the DRV for dietary fiber. In fact, on average, they consume less than 50 percent!
According to the International Food Information Council’s (IFIC) 2008 Food & Health Survey: Consumer Attitudes toward Food, Nutrition & Health, more than one in five American consumers described their diets as either not very or not at all healthful. Sixty-seven percent stated that they are making an effort to improve the healthfulness of their diet. The survey also showed that 77 percent of American consumers are trying to include more fiber in their diets. So providing consumers a way to add more fiber to current diets yet retain full sensory appeal of the foods they eat is critical.